首家快運企業(yè)宣布上調(diào)派費，貨量高峰即將來臨！
The first express company announced the increase of sending fees, and the volume of goods is approaching.
隨著物流行業(yè)競爭態(tài)勢和市場需求的轉(zhuǎn)變，客戶對物流服務(wù)品質(zhì)的要求越來越高，服務(wù)至上是物流企業(yè)長存發(fā)展和立足市場的根本。
With the change of competition situation and market demand in the logistics industry, customers are demanding higher and higher quality of logistics services. Service first is the fundamental for the long-term development of logistics enterprises and market-based.
物流行業(yè)頭部公司的競爭日趨白熱化。行業(yè)對價格戰(zhàn)的認識開始趨于理性。由于以價格戰(zhàn)搶占市場的因素，近年來物流行業(yè)呈“微利化”態(tài)勢。當(dāng)前，行業(yè)競爭重點將從“價格”轉(zhuǎn)向“服務(wù)”，物流企業(yè)也開始加大成本投入提高服務(wù)質(zhì)量，期望通過提升服務(wù)來提高行業(yè)地位，保證利潤率穩(wěn)定。物流企業(yè)逐漸由原來“貨量為王”的“野蠻擴張”階段，過渡到重服務(wù)和發(fā)展質(zhì)量的“效率運營”階段。
The competition of the head office of the logistics industry is becoming increasingly fierce. The industry's perception of price war began to become rational. In recent years, the logistics industry has shown a "slight profit" trend because of the predominance of price war in the market. At present, the focus of industry competition will shift from "price" to "service". Logistics enterprises also begin to increase the cost input to improve the quality of service, expecting to improve the status of the industry by improving service, to ensure a stable profit margin. Logistics enterprises gradually from the original "volume of goods king" of the "brutal expansion" stage, to focus on service and development quality of the "efficient operation" stage.
經(jīng)過8年的布局，安能快運的規(guī)模和貨量在行業(yè)內(nèi)的優(yōu)勢已顯現(xiàn)，當(dāng)下，安能的戰(zhàn)略重點正在迅速向“提質(zhì)增效”的方向轉(zhuǎn)變。安能快運2018下半年戰(zhàn)略會議指出，公司要以產(chǎn)品、服務(wù)和利潤為導(dǎo)向，針對“經(jīng)濟、安全、時效、服務(wù)”關(guān)鍵點，進一步深耕市場，聚焦服務(wù)，打造核心競爭力和產(chǎn)品價值。
After eight years of deployment, the scale and volume of Aneng Express has shown its advantages in the industry. At present, Aneng's strategic focus is rapidly changing to the direction of "improving quality and efficiency". Aneng Express strategic meeting in the second half of 2008 pointed out that the company should be product, service and profit-oriented, in view of the "economy, security, timeliness, service" key points, further plough the market, focus on service, create core competitiveness and product value.
為此，近期，安能快運推出“網(wǎng)點星級評定”機制，以末端最后一公里服務(wù)作為考核標準，從派件量、妥投率、多頻次派送、全境覆蓋、服務(wù)質(zhì)量等維度，評定網(wǎng)點星級，并根據(jù)星級高低給予網(wǎng)點相應(yīng)權(quán)益。
To this end, Aneng Express has recently launched a "network star rating" mechanism, which takes the last kilometer service at the end of the network as the evaluation criteria, and evaluates the network star rating from the dimensions of the number of dispatches, the appropriate rate of delivery, multi-frequency dispatch, full-territory coverage, and service quality, and gives the network corresponding rights and interests according to the star level.
除此之外，為轉(zhuǎn)變?nèi)W(wǎng)觀念，激發(fā)網(wǎng)點做精服務(wù)的熱情，確保服務(wù)型網(wǎng)點利益，從而進一步優(yōu)化安能品牌口碑，打造快運產(chǎn)品競爭力，公司將以服務(wù)為導(dǎo)向逐步調(diào)整各項政策。根據(jù)戰(zhàn)略要求，公司計劃分階段上調(diào)全國派費，到明年6月，平均單公斤派費將上調(diào)至0.2元，以激發(fā)網(wǎng)點的派件積極性。
In addition, in order to change the concept of the whole network, stimulate the enthusiasm of the outlets to do fine service, ensure the interests of service-oriented outlets, thereby further optimize the brand reputation of Aneng, and create the competitiveness of express products, the company will gradually adjust the policies based on service. According to the strategic requirements, the company plans to raise the national distribution fee in stages, and by June next year, the average one-kilogram distribution fee will be raised to 0.2 yuan, in order to stimulate the enthusiasm of distribution outlets.
上調(diào)派費的目的是讓派件網(wǎng)點獲得更多回報。末端穩(wěn)定了，最后一公里品質(zhì)就有保障，帶來的客戶體驗改善，其落點一定是安能市場競爭能力的強化，網(wǎng)點和公司的收入增加則是必然的結(jié)果。收入增長了，也是在為品質(zhì)的穩(wěn)定蓄力。這是一個良性循環(huán)的鏈條，最終的結(jié)果一定是客戶、網(wǎng)點、公司的多方共贏。
The purpose of raising fees is to get more returns from distribution outlets. When the end stabilizes, the quality of the last kilometer will be guaranteed and the customer experience will be improved. Its destination must be the strengthening of Aneng's market competitiveness, and the increase of the income of the outlets and companies is the inevitable result. Income growth is also a stabilizing force for quality. This is a virtuous cycle of chain, the final result must be a win-win situation for customers, outlets, companies.
從“貨量為王”向“服務(wù)為王”轉(zhuǎn)變，為保障每一票貨物高質(zhì)高效、快速安全地送達客戶手中，安能快運將有序推進制度優(yōu)化和網(wǎng)絡(luò)變革，通過高質(zhì)服務(wù)來夯實自身的核心競爭力。
In order to ensure that each ticket of goods can be delivered to customers with high quality, high efficiency and fast safety, Aneng Express will promote system optimization and network transformation in an orderly manner and consolidate its core competitiveness through high quality service.
9月已到來，物流貨量高峰來臨，希望全國能人兄弟上下齊心，攜手努力，下足功夫，用質(zhì)量換貨量，在市場競爭戰(zhàn)役中取得全面勝利！
September has arrived, the peak volume of logistics arrived, I hope that the country's brothers can work together, work hard, with the quality of goods in exchange for quantity, in the battle for a comprehensive victory in the market competition!
轉(zhuǎn)自物流視界
http://m.huashihotelguangzhou.cn
